Christopher St-Barth
Christopher St-Barth
A luxury retreat on the shores of Saint-Barthélemy
Christopher is a luxury hotel in Saint-Barthélemy and a long-standing client of the agency. Highly dependent on international demand, chiefly from the United States, the property entrusted Influence Society with its Google Ads, Meta Ads and website.
The Challenge
Annual commercial relaunch after hurricane season.
Many seasonal hotels face a major commercial challenge when reopening each autumn after the annual hurricane season. To maximize hospitality revenue, the primary objective is to rebuild immediate visibility and capture early autumn bookings. Implementing a targeted paid search campaign serves as a powerful digital marketing acquisition lever during this critical relaunch phase. This proactive hospitality SEO and SEA approach ensures a highly visible, successful return to the competitive travel market every year. Ultimately, the goal is to optimize the property's online presence to guarantee a seamless transition from closure to peak occupancy.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Meta Ads
- Website management
- US-focused acquisition strategy
Results
Strategic Acquisition & Brand Performance:
- Paid search established as a major acquisition driver
- An effective commercial relaunch at each reopening
- Strong reach into the US market
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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