La Serena
La Serena
One of the most cherished hotels in Forte dei Marmi
A refined retreat just moments from the beach, offering bespoke service, sunlit gardens, a pool nestled among the pines. Influence Society manages its digital marketing and advertising strategy.
The Challenge
Increase brand awareness and lead generation
Achieving a prominent market presence is essential for hospitality brands navigating a highly competitive landscape. The primary objective for any hotel or restaurant property is to significantly increase brand awareness through targeted visibility. Implementing strategic marketing initiatives allows these establishments to effectively differentiate themselves from key competitors. Concurrently, focusing on qualified lead generation is vital to fuel the sales pipeline and drive conversions. By executing this dual approach, venues can establish a strong market presence and secure sustainable business growth.
Our Intervention
Digital strategy implemented:
- Google Ads
- Social Ads
- SEO/GEO
- Website
Results
Strategic Acquisition & Brand Performance:
- Significant increase in qualified website traffic and user engagement
- Enhanced brand visibility and positioning within the target market
- Measurable growth in lead generation and conversion rates
F.A.Q
Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.
Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.
We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.
- Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
- Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
- Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
- Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
- Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.
Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.