Experimental Chalet
Experimental Chalet
An alpine chalet hotel in the Swiss mountains
Experimental Chalet is a mountain hotel in Verbier, Switzerland, part of the Experimental Group, with a spa, restaurant and bar. Influence Society manages its Google Ads, Social Ads, Metasearch and website.
The Challenge
Sustain seasonal acquisition and capture US-weighted audience.
Achieving steady customer acquisition aligned with seasonal opening schedules is a primary objective for hospitality businesses. To drive this growth, the focus centers on capturing a diverse international audience, particularly from the US market. Implementing targeted hospitality marketing solutions ensures a consistent influx of global guests throughout the season. Elevating online visibility allows hotels and restaurants to maintain a competitive edge and secure sustainable revenue. Partnering with a specialized hospitality SEO agency helps properties effectively engage their ideal international clientele.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- Metasearch management
- Website management
Results
Strategic Acquisition & Brand Performance:
- Strong return on advertising investment on Google campaigns
- Solid performance on social advertising
- A large share of demand drawn from the US market
F.A.Q
Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.
Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.
We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.
- Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
- Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
- Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
- Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
- Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.
Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.