Abbaye des Vaux de Cernay
Abbaye des Vaux de Cernay
A luxury hotel set within a former medieval abbey near Paris
Abbaye des Vaux de Cernay is a luxury hotel set within a former Cistercian abbey in the Yvelines, less than an hour from Paris. Reopened by Paris Society, the estate entrusted Influence Society with its digital presence from the pre-opening teasing phase onwards, working in close coordination with the Paris Society, hotel and Ennismore teams.
The Challenge
Launch destination, honor heritage, and convert audience.
The primary objective is to support the successful launch of a premier destination encompassing luxury accommodation, dining, spa, and event services. A key commercial challenge involves honoring the property's heritage soul while engaging a high-end audience right from the initial teasing phase. Implementing a targeted hospitality marketing strategy serves as a powerful acquisition lever to capture early interest during this critical pre-opening period. This proactive digital approach ensures a highly visible and impactful entry into the competitive luxury travel market. Ultimately, maximizing online visibility will guarantee an optimized digital presence to drive successful conversions and build a lasting brand reputation.
Our Intervention
Digital strategy implemented:
- Custom website design & build
- Ongoing website maintenance
- Google Ads campaigns
- Social Ads (Meta)
- Acquisition across accommodation, dining, spa and events
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Results
Strategic Acquisition & Brand Performance:
- Significant revenue generated through the website
- Strong return on advertising investment across Google Ads
- Consistent acquisition performance across every outlet
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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