Villa M, Hotel, Paris, France, Digital Marketing Agency Portfolio
Paris, France

Villa M

Villa M

Hybrid living spaces blending hospitality and wellbeing

Villa M is a group of hybrid venues blending hospitality, dining, wellbeing, health, sport and living spaces, with distinctive positioning across its locations. Influence Society supports its portfolio across Google Ads, Meta Ads, Metasearch and website.

Visit Website

The Challenge

Market hybrid concept and drive property demand.

Conveying a unique hybrid concept across multiple destinations is essential for modern hospitality brands. The primary objective for each property is to consistently drive direct customer demand. Highlighting these distinctive features allows venues to successfully attract diverse audiences to every location. Implementing targeted hospitality marketing ensures a consistent yet tailored experience across the entire portfolio. Elevating online visibility helps hotels and restaurants thrive in a highly competitive digital landscape.

Our Intervention

Digital strategy implemented:

  • Google Ads campaigns
  • Meta Ads
  • Metasearch management
  • Website management

Results

Strategic Acquisition & Brand Performance:

  • Coordinated acquisition across the group's portfolio
  • Support for each property's distinctive positioning

F.A.Q

Are you a marketing agency?

We believe the era of agencies is over.

Our clients, our team, and our partners need a new way of doing things that works how they work.

We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.

Read our Manifesto.

How do we create a digital marketing plan that reflects your hotel's offerings?

We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.

Which digital channels do we utilize to reach your potential guests?

We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.

Why webflow websites?

Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.

Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.

Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.

How do we ensure transparency in reporting?

We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.

Am I autonomous in updating my website?

This is the big advantage of Webflow: you are totally in control!

We can stay there to support you if you need (or if you don't have the internal resources).

In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.

Contact us for
your project

Send us a Message

Discover other portfolios

How can we help you?

Get in touch with us or apply now to join our team.