Il Palazzo Experimental
Il Palazzo Experimental
A design hotel on the banks of a Venetian canal
Il Palazzo Experimental is a hotel of the Experimental Group in Venice, with a restaurant, a bar, a quiet hidden terrace and a canal-facing setting. A long-standing client of the agency, it entrusted Influence Society with its Google Ads, Social Ads, SEO and website.
The Challenge
Sustain demand and boost dining momentum.
Sustaining strong demand during major cultural events like the Biennale is vital for hospitality venues. The primary objective is to give the dining offer greater momentum to maximize seasonal revenue. Enhancing the culinary experience ensures a vibrant atmosphere that captivates every guest. This targeted hospitality marketing approach guarantees a premium and memorable experience throughout the season. Elevating food and beverage appeal remains key to driving consistent engagement and venue profitability.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- SEO
- Website management
Results
Strategic Acquisition & Brand Performance:
- Consistently strong return on advertising investment across Google campaigns
- Reinforced visibility during peak cultural seasons
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F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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Get in touch with us or apply now to join our team.