Domaine Les Crayères
Domaine Les Crayères
A luxury Champagne estate with celebrated dining
Domaine Les Crayères is a luxury hotel in Champagne, with a brasserie and a fine-dining restaurant, part of the Gardinier group. Influence Society drives its hotel and restaurant acquisition, focused entirely on conquest given the estate's strong organic positioning.
The Challenge
Strong results via focused, non-brand advertising.
Maximizing sales performance while maintaining a highly focused advertising budget is a primary objective for hospitality businesses. To achieve this hospitality SEO goal, targeted campaigns are designed to avoid relying heavily on brand-protection expenditure. Streamlining the digital marketing approach ensures maximum efficiency and direct impact for each venue. This focused methodology allows hotels and restaurants to maintain high performance without unnecessary costs. Ultimately, driving strong commercial results remains the core focus of these optimized marketing efforts.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns (conquest)
- Meta Ads
- Hotel and restaurant acquisition
Results
Strategic Acquisition & Brand Performance:
- A marked increase in advertising-driven revenue versus the previous agency
- Strong commercial results achieved on a focused budget
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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