Grands Boulevards Hotel
Grands Boulevards Hotel
Reinvented Parisian elegance behind the Grands Boulevards
The Hôtel des Grands Boulevards is a boutique hotel in central Paris, a member of the Experimental Group. Set in a historic hôtel particulier away from the bustle of the boulevards, with its glass-roofed restaurant and celebrated rooftop, it embodies Parisian elegance reimagined by Dorothée Meilichzon. Influence Society delivered its new website and runs its acquisition.
The Challenge
Drive bookings with a design-driven identity.
Establishing a sophisticated, design-focused identity is essential to stand out in a highly competitive market. The primary objective for this hospitality property is to drive consistent bookings across guest rooms, the restaurant, and the rooftop lounge. To achieve this hospitality SEO goal, cultivating an intimate atmosphere remains a key focus. Attracting discerning guests seeking a unique experience ensures long-term business growth. Elevating online visibility allows boutique venues to thrive in today's digital landscape.
Our Intervention
Digital strategy implemented:
- New website design & build
- Google Ads campaigns
- Social Ads (Meta)
Results
Strategic Acquisition & Brand Performance:
- A distinctive digital presence aligned with the venue's design identity
- Acquisition across accommodation, restaurant and rooftop
F.A.Q
Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.
Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.
We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.
- Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
- Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
- Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
- Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
- Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.
Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.