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Villa Colette
Villa Colette
A luxury nature retreat on the shores of Cap Ferret
Villa Colette is a luxury hotel at Cap Ferret. Influence Society accompanied its opening, creating the website and running teasing, pre-opening and post-opening campaigns built around experience, disconnection and a closeness to nature.
The Challenge
Build local and international opening anticipation.
Building strong anticipation ahead of a grand opening is vital to guarantee a highly successful launch. The primary objective is to effectively reach local, Parisian, and American audiences through highly targeted marketing outreach. By actively engaging these specific groups, the venue will successfully generate substantial interest in both the short and longer term. Optimizing digital visibility ensures the property captures maximum attention across all key demographics from day one. This tailored hospitality SEO approach establishes a powerful market presence that drives sustainable engagement and early growth.
Our Intervention
Digital strategy implemented:
- Website design & build
- Social Ads teasing campaign
- Pre-opening campaigns
- Post-opening acquisition
- Experience-led creative
Results
Strategic Acquisition & Brand Performance:
- A digital presence built from the pre-opening phase
- Audiences engaged across local, Parisian and US markets
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.