Grand Hôtel du Lac
Grand Hôtel du Lac
A historic luxury hotel in Vevey
Grand Hôtel du Lac is a historic luxury hotel located in Vevey, Switzerland, offering elegant accommodations and refined experiences along the shores of Lake Geneva. Influence Society manages its digital marketing strategy to enhance its global presence and drive direct bookings.
The Challenge
Boost global awareness and drive direct bookings
Maximizing global brand awareness within the competitive luxury market is essential for premium hospitality brands. The primary objective for any luxury venue is to effectively reach the right audience segments. To achieve this hospitality digital marketing goal, precision-targeted campaigns focus heavily on driving direct bookings. Expanding online visibility ensures hotels, restaurants, and bars thrive in a modern digital landscape. Elevating search engine presence remains a powerful catalyst for long-term growth and market impact.
Our Intervention
Digital strategy implemented:
- Google Ads
- Social Ads
- Meta Search
Results
Strategic Acquisition & Brand Performance:
- Significant increase in online visibility and brand awareness
- Substantial growth in website traffic and qualified leads
- Enhanced audience engagement across all digital channels
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.