La Plume
La Plume
A seasonal Parisian dining destination
La Plume is a Parisian restaurant that Influence Society has supported on acquisition since its opening, through Google Ads and Meta Ads, building local awareness and refreshing creative across the seasons.
The Challenge
Adapt campaigns to seasonal and local moments.
Maintaining strong local awareness requires adapting hospital marketing campaigns to key seasonal activations. The primary objective for hospitality venues is to leverage major events ranging from fashion weeks to festive and summer moments. By tailoring the promotional approach to these specific periods, hotels and restaurants ensure consistent engagement with their target audience throughout the year. Driving visibility during peak seasons remains a core focus for sustained growth in a competitive market. Implementing targeted hospitality SEO tactics allows establishments to capture local demand and maximize their digital presence.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Meta Ads
- Seasonal content & activation campaigns
Results
Strategic Acquisition & Brand Performance:
- Strong local awareness for the restaurant
- Campaigns continually refreshed around seasonal highlights
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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