Chouchou
Chouchou
A free-spirited French hotel in the heart of Paris
Chouchou is a boutique hotel in central Paris, part of the Elegancia group and a long-standing client of the agency. Built around a playful, unpretentious French spirit with its guinguette and private baths, it entrusted Influence Society with its Google Ads, Social Ads and website.
The Challenge
Succeed in competitive Paris and optimize performance.
The primary challenge for hospitality businesses is to stand out within the highly competitive Parisian market. To achieve this, maintaining finely optimized digital marketing campaigns is essential to defend an established market position. This targeted approach allows venues to drive further business growth and significantly improve overall performance. Implementing effective hospitality SEO and paid search strategies ensures continuous visibility for hotels and restaurants. Ultimately, the objective is to maximize online acquisition levers to secure long-term commercial success.
Our Intervention
Digital strategy implemented:
- Website design & management
- Google Ads campaigns
- Social Ads (Meta)
Results
Strategic Acquisition & Brand Performance:
- Particularly strong performance on social channels
- High return on advertising investment driven by continuous optimisation
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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your project
How can we help you?
Get in touch with us or apply now to join our team.