Chouchou

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The latest hotel of Elegancia group

In the heart of Paris Opéra, Chouchou opens its doors in 2020 with 63 rooms that showcase French craftsmanship. In addition to the rooms, the hotel offers a strong concept of living and dining areas as well as private baths in the basement.

Brief

Elegancia entrusted us with this project to fully support them in the communication and digital marketing related to the launch of the hotel.

Solution

We designed a three-phase launch strategy (teasing, pre-opening and opening) supported by a new generation of website that offers animated stories like on Instagram. Together with the Elegancia teams, we have developed a 360 media strategy to make the place talk and we are proud to be able to pilot digital advertising campaigns (Google, Facebook, Instagram & Youtube).

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