Les Hauts de Loire
Les Hauts de Loire
A luxury château hotel in the Loire Valley
Les Hauts de Loire is a luxury hotel with a gastronomic restaurant, a bistro and a Spa by Clarins, part of the H8 Collection and a long-standing client of the agency. Influence Society manages its Google Ads and Social Ads campaigns.
The Challenge
Maintain fresh social campaigns with limited content.
The core objective for hospitality venues is to sustain fresh digital marketing campaigns even when faced with limited available content. This challenge becomes particularly crucial for social media channels while a property works to update its outdated website. Implementing creative engagement tactics allows hotels and restaurants to remain visible and impactful during this transitional period. Overcoming content scarcity requires innovative hospitality marketing solutions tailored to maintain audience interest. Enhancing online presence through strategic storytelling ensures hospitality businesses drive continuous customer engagement.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
Results
Strategic Acquisition & Brand Performance:
- Very strong return on advertising investment across Google Ads
- Reliable performance sustained over time
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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