Newsroom

Influence Society's annual publication, SOCIETIES 2025, is a strategic guide for luxury hospitality, exploring new frontiers like AI, design, and emotional resonance. To stand out in an automated landscape where AI cannot replicate soul, the magazine advises hotels to focus on timeless fundamentals: storytelling, design, and emotional impact.

Influence Society and Familiar have announced a strategic partnership to provide boutique and independent hotels with an AI-first Guest CRM. This alliance allows hotels to activate guest data for automated, deeply personalized marketing campaigns, boosting direct bookings and loyalty.

Influence Society and the Consulate General of France are hosting SOCIETIES in New York on February 19, 2026, an exclusive symposium for luxury hospitality leaders focused on AI, digital ecosystems, and redefining the guest experience.

Influence Society, the design-driven digital agency specializing in luxury hospitality, has expanded its collaboration with Altamarea Group to support the online performance of Ai Fiori, the group’s flagship Midtown Manhattan restaurant.

Influence Society Releases Fourth Edition of Societies Quarterly - Showcasing the New Language of Exceptional Hospitality

MJ Holidays partners with Influence Society for global brand expansion. The luxury hospitality group from Mauritius selects Influence Society to refine its brand platform and accelerate growth across key international markets.

Paris-based booking platform MyBoutiqueHotel has selected Influence Society to lead its international digital strategy. Known for curating boutique and design hotels across 55+ countries, MyBoutiqueHotel is now entering a new phase of growth—focused on global reach, multilingual campaigns, and design-led storytelling. This strategic collaboration aligns two like-minded brands, each committed to aesthetics, innovation, and elevating the travel experience for design-conscious guests worldwide.

Elegant & conversion-focused website ensured successful opening for 18th-century heritage hotel in Portugal’s Algarve.

Hospitality leaders meet in NYC to discuss AI, digital strategy, and guest experience

Influence Society Releases Q3 Edition of Societies – The Industry-Leading Quarterly Tracking Hospitality Trends

Influence Society launches the first Webflow MCP integration for hospitality, enabling AI-powered content creation, publishing, and updates — all without code. Marketing teams can now streamline operations and deliver personalized experiences directly within the CMS

Second issue explores AI, design, and culture shifts reshaping hospitality's creative edge.

A strategic event on artificial intelligence and its practical uses in the tourism sector, organised to mark the opening of the La Fondation hotel on 15 May 2025.

A creative hub in the heart of Paris to support visionary hotel brands seeking elevated digital storytelling.

Influence Society was recognized as a Webflow Enterprise certified agency, and premium partner, marking a milestone in hospitality digital marketing

Where Luxury, Design, and Innovation Converge to Redefine Hospitality Excellence

After 8 years, we’ve unveiled a sleek, refined logo that reflects our evolution as a trusted partner for the world’s most prestigious luxury hotels. Discover our commitment to elegance and innovation.

Influence Society partners with Altamarea Group to launch the website for their new Beverly Hills property, opening in October. This follows the successful development of MAREA's online presence, underscoring Influence Society's expertise in creating digital experiences for luxury dining brands.

Influence Society has officially announced the launch of its AI Hospitality Assistant, under the new brand AI4H (AI for Hospitality).

Influence Society invites hospitality professionals to exclusive AI-driven sales and marketing masterclasses at LE Miami with CEO Sébastien Felix on June 10th at W South Beach, Miami.

Influence Society is proud to have organised two SOCIETIES summits in the US, welcoming top hospitality professionals for a full day of networking, engaging discussions and talks from industry leaders.

Influence Society releases their website for The Muse, marking their first website release in the United Arab Emirates.

Influence Society announces two new SOCIETIES on the US East Coast

Influence Society announces their participation in the world's largest tourism trade fair: ITB Berlin.

Influence Society, a leading digital marketing and technology agency specializing in luxury hospitality, has announced the addition of four new team members to enhance their services. 

Influence Society takes strategic partnership with Les Bains to the next level with the unveiling of Les Bains Gardians Website - to be soon followed by Les Bains Paris.

Influence Society, a leading digital marketing agency for hospitality groups and hotels, has announced the launch of its latest publication.

Outelier Talent is specialize in recruiting exceptional talent for luxury hotel companies and forming close partnerships with clients to ensure long-term success.

Influence Society has announced that it will be hosting its inaugural Executive Hotelier Retreat in the Parisian countryside in early October.

Influence Society today announced that it has expanded its global reach with the hire of Joseph Naggiar to further grow the business internationally.

Discover Webflow, the best CMS for creating your hotel website.

We are thrilled to announce that, like every year, Influence Society is returning to our favorite tradeshow: LE Miami.

Website Collaboration with a Trio Twist

We recently produced an amazing video showcasing the story of Influence Society and Webflow.

We invite you to participate in a series of webinars taking place this first quarter.‍

Here are some examples of the benefits our team has experienced with remote work

A natural extension of Influence Society’s mission to help hoteliers innovate and reach their full potential.

Ludivine is a Creative Consultant helping hospitality brands like Accor and Chouchou with things like branding, marketing, communcations.

On September 22, we launch SOCIETIES, a brand new, invite-only networking & knowledge-sharing event series exploring the future of hospitality.

We're pleased to welcome the latest member of the Influence Society Collective

It's crazy. For the past few months, Influence Society has been buzzing with activity!

We headed down to Miami’s South Beach neighborhood to connect with some amazing hoteliers from all over the world.

Our first 3-month program dedicated to hospitality entrepreneurs.

Once the pandemic hit, remote work became a necessity. So we decided to commit to going remote.

Meet the founder, Chloé Mignard, our Influence Society Member

Influence Society signs Landmark Deal with Santa's Workshop in North Pole

Explore our new Membership program

IS Collective IG #2: Bespoke Sound - The Coolest Hotels in LA 2021

Influence Society's first clients to join their new “Membership” program.

Welcome to one of Paris's most anticipated openings this year.

Our Instagram will now showcase all the amazing members of The Influence Society Collective.

We at Influence Society are proud to announce the launch of our brand new website.

We’re sharing our hotel digital marketing benchmarks with everyone.