For a long time our digital marketing agency, Influence Society, has collected examples of best-in-class performance in hotel digital marketing. Often clients would say to us, “I want to create a great video for my property but I don’t know where to start.” So we started collecting ideas.
For a while these insights were only available to our clients and members of The Academy. But no longer. We believe in education and making information accessible.
As of today, we’re sharing our hotel digital marketing benchmarks with everyone.
On benchmark.influence-society.com you can find best practice examples for amazing hotel Instagram accounts, cool video and YouTube channels, creative website design, and groovy music playlists*.
We’re doing this because we believe knowledge-sharing is the way forward for our industry. An industry where we help each other makes for a stronger, better, more interesting and innovative industry.
So what are you waiting for? Come be a part of the story and submit your own brand to our benchmarks.
You can do it right on our benchmarks page: Submit your property
Or just take a look around. There’s a lot of inspiration waiting for you behind just one click.
*Playlists are collected with our friends Bespoke Sound.