Demographics Find people based on traits like age, gender, relationship status, education, workplace, job title and more.
Location Reach people in areas where you want to do business. You can even create a radius around a shop to help create more walk-ins.
Interests Find people based on what they’re into, think hobbies, favourite entertainment and more.
Behaviours Reach people based on their purchasing behaviours, device usage and other activities.
We target people you already know
We use Facebook tools to find your existing customers and contacts. There are three ways we do this:
We upload your customers and leads database (via an Excel file)
We use a Facebook Pixel to target the visitors of your website
We use the activity of your Facebook and Instagram accounts to find your most engaged followers
We target people who are similar to your customers
We use data from your customer or leads databases, Facebook Insights, and elsewhere to reach a new segment of potential customers who match certain characteristics of your current contacts. This is one of the most powerful tools we have to reach your future customers.
We create beautiful ads
Use a combination of video, photos or text for any story you want to share.
Create a full-screen experience with Canvas
Facebook Canvas is a fantastic new way to get your message to your target audience with a unique instant-loading, full-screen experience.
Designed exclusively for mobile, this format gives you you a unique opportunity to use photos and videos to really get your audience’s attention.