Pont-Royal
Pont-Royal
A luxury hotel in the heart of Saint-Germain-des-Prés
Le Pont-Royal is a luxury hotel in Saint-Germain-des-Prés, part of the Champagne Hospitality group. Influence Society manages its Google Ads and Social Ads and, more recently, its SEO, GEO and AEO.
The Challenge
Showcase signature experiences to US audience.
The primary objective for this property is to reach a predominantly US audience by showcasing its most distinctive signature experiences. Tailored campaigns will highlight a diverse range of offerings, including curated art exhibitions and lively jazz sessions. Additionally, promoting literary gatherings will effectively appeal to sophisticated travelers seeking cultural depth. This comprehensive approach ensures the unique cultural heart of the venue is visible to the right target market. Elevating this online presence helps hospitality brands thrive and consistently attract premium international guests.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- SEO / GEO / AEO
Results
Strategic Acquisition & Brand Performance:
- A majority of demand drawn from the US market
- Signature experiences given strong visibility across campaigns
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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